NetEnt is not as long in the online gambling market as many of the other competitors like Microgaming or Playtech, but NetEnt really conquered the online business in a very short time.
NetEnt was founded in 1996 by one of big Scandinavian offline casino operators. Since then, NetEnt was always a pioneer in online gambling, especially when it comes to innovative casino slots. The company is listed at the Nasdaq OMX Stockholm Mid Cap since their IPO in 2007 and nearly in every quarter it was a success story for the investors.
There are two main factors about their products. One is a very high payout rate of 95% which creates a lot of excitement for the customer, because he is can win much more. The other part of their philosophy was to look at slots the same way they would look to any other entertainment device. This is where all the great graphics and animations are coming from like in Jack Hamer 2 or Scarface.
NetEnt already became a global company with operations in Sweden, Malta, Gibraltar and Alderney. The main offices are still in Sweden, but Malta became quite quick their second main headquarter. The number of customers increased rapidly, especially since NetEnt became the license for the UK market. Just few of their customers: Betvictor, Unibet, Betsson, Bet-at-home, CasinoEuro, Sportingbet, Comeon and several more well-known brands. There are also rumours that NetEnt is on the way to sign contracts with even bigger players in the market. The biggest advantage of the product is the fact that the games were never developed as a download version, so they can easily be integrated into an already running system.