Sportsbet, Paddy Power’s wholly-owned Australian-focused online betting website, has successfully relaunched its Sportsbet and IASbet sites using OpenBet’s market-leading sportsbook software. Following a smooth migration onto OpenBet’s betting platform, the operator is set to benefit from the flexibility and greater capacity needed to manage the ever-increasing bet volumes from one of the largest regulated online betting markets in the world.
Sportsbet has been operating in Australia since 1993 and is licensed in the Northern Territory. In 2009, Paddy Power, Ireland’s biggest and most successful bookmaker, invested in Sportsbet and has subsequently taken full ownership. Under Paddy Power’s ownership Sportsbet and IASbet, the leader in thoroughbred wagering, have continued to grow and take market share.
As part of the investment made by Paddy Power, OpenBet was chosen to develop and migrate Sportsbet and IASbet onto the OpenBet platform.
OpenBet has worked with Paddy Power for ten years, and was chosen for its market-leading sportsbook, the flexibility of the platform, and its ability to ensure compliance with the requirements of differing jurisdictions.
Sportsbet will have access to all the standard platform benefits including the centralised OpenBet Account giving a single view of every customer and their betting activity across multiple channels including mobile. This enables the operator to manage liabilities and tailor promotions and marketing more effectively. The platform can be relied upon to handle the all the trading requirements.
Other features include the latest versions of OpenBet’s Trading Interface and Telebet II browser-based application plus the seamless integration of LiveOdds that allows customers to enjoy live betting via the call centre.
Jeremy Thompson-Hill, Chief Operating Officer OpenBet Ltd, comments; “We were very pleased to be given the task by Paddy Power to centralize and standardize Sportsbet’s sports-betting offering. Having worked with Paddy Power for ten years, we view this as a positive endorsement of the quality of our sportsbook platform.”
Cormac Barry, CEO Sportsbet, said; “Choosing OpenBet to update and migrate our Australian operations was the obvious option. With OpenBet’s unrivalled sportsbook and expertise together with that of Paddy Power, it has allowed us to supercharge the development of Sportsbet and provide a scalable platform that will continue to drive the business
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[...] Paddy Power’s wholly-owned Australian-focused Online Betting Website, has successfully relaunched its Sportsbet and IASbet sites using OpenBet’s market-leading [...]